Amazon Connect is taking aim at one of the contact center industry’s longest-running obsessions: deflection. In a recent AWS Pulse discussion, AWS leaders argued the goal is no longer to keep customers away from humans. It is to build stronger relationships when customers do reach out. The message l
Amazon Connect is taking aim at one of the contact center industry’s longest-running obsessions: deflection. In a recent AWS Pulse discussion, AWS leaders argued the goal is no longer to keep customers away from humans. It is to build stronger relationships when customers do reach out. The message l