The language around customer data is changing, with customer data platforms (CDPs) being positioned as foundations for AI-native operations, real-time decisions, and autonomous service. The key question for customer experience leaders is whether this signals a meaningful shift in what technology can
The language around customer data is changing, with customer data platforms (CDPs) being positioned as foundations for AI-native operations, real-time decisions, and autonomous service. The key question for customer experience leaders is whether this signals a meaningful shift in what technology can