Proactive customer service is quietly becoming the most “profitable” CX move in the contact center. Not because it sounds nice in a deck, but because it flips the economics: fewer avoidable contacts, fewer escalations, fewer angry customers, and more retention momentum.Instead of waiting for custome
Proactive customer service is quietly becoming the most “profitable” CX move in the contact center. Not because it sounds nice in a deck, but because it flips the economics: fewer avoidable contacts, fewer escalations, fewer angry customers, and more retention momentum.Instead of waiting for custome