For B2B vendors navigating AI adoption, shifting buyer expectations and ongoing market uncertainty, the fundamentals of customer experience and sales execution are being tested in new ways. While AI dominates the agenda, many of the biggest risks for vendors are around misaligned value propositions,
For B2B vendors navigating AI adoption, shifting buyer expectations and ongoing market uncertainty, the fundamentals of customer experience and sales execution are being tested in new ways. While AI dominates the agenda, many of the biggest risks for vendors are around misaligned value propositions,