Zendesk's chief legal officer has highlighted a critical trust gap between businesses and their use of AI systems that organisations must urgently address to maintain customer confidence and regulatory compliance. The gap centres on transparency and accountability in how AI is deployed within customer experience operations, requiring teams to establish clear governance frameworks and communicate openly about AI's role in their support processes. Your organisation needs to audit current AI implementations, document decision-making processes, and ensure customers understand when and how AI is being used in their interactions.
Opinion: Business must close the AI trust gap, says Zendesk chief legal officer verdict.co.uk
Opinion: Business must close the AI trust gap, says Zendesk chief legal officer MSN
Opinion: Business must close the AI trust gap, says Zendesk chief legal officer MSN