CRM trends 2026 are colliding with a simple reality: customer expectations keep rising, while teams still wrestle with fragmented data and inconsistent processes. Salesforce research frames this as a trust and expectations problem in an AI era, which is exactly where CRM and customer data management
CRM trends 2026 are colliding with a simple reality: customer expectations keep rising, while teams still wrestle with fragmented data and inconsistent processes. Salesforce research frames this as a trust and expectations problem in an AI era, which is exactly where CRM and customer data management