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AI could cut cost of running insurance by eliminating repetitive work: Report

AI is reshaping insurance operations by automating routine administrative work across underwriting, claims processing, customer service, and fraud detection, according to a Get Covered report. Rather than displacing professionals, insurers are deploying AI to handle document analysis, information extraction, routine customer inquiries, and claims organisation—work that currently consumes significant operational capacity. The scale is substantial: AI-powered customer service now handles up to 80 per cent of routine contacts, whilst computer vision models evaluate vehicle damage from photographs and generative AI assists adjusters with documentation. Major carriers including Allstate, Progressive, and USAA have moved beyond pilot phases into embedded operations, signalling that this shift from experimentation to integration is already underway across the sector.

For CX teams, this represents a fundamental recalibration of role definition rather than headcount reduction. Support agents are being repositioned away from repetitive query handling towards complex cases requiring judgment and licensed expertise—a transition that demands different hiring profiles, training approaches, and performance metrics than traditional support models. The critical question for teams already managing high-volume channels is whether your current staffing and platform architecture can support this bifurcation effectively. If your Zendesk or Freshdesk setup is optimised for uniform agent productivity across all ticket types, you'll need to rethink routing logic, SLA structures, and skill-based assignment to ensure AI handles the 80 per cent whilst your team focuses on the 20 per cent that actually requires human judgment.

The tension between operational efficiency and customer preference for human contact—evident in related research showing consumer preference for human agents—suggests that cost reduction alone won't drive adoption. Teams should frame AI implementation as quality improvement rather than cost-cutting: faster resolution of routine issues and more informed handling of complex cases. The fraud detection dimension also introduces risk; as insurers deploy AI to identify suspicious patterns, fraudsters are simultaneously using generative AI to create synthetic identities and manipulated documents. This arms race means your fraud prevention and compliance workflows need continuous refinement, not set-and-forget automation.