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AI could restore customer service damaged by internet era

AI is fundamentally reshaping customer service economics by collapsing the cost of high-quality attention, enabling scale businesses to deliver concierge-level experiences previously reserved for luxury brands. Rather than simply replacing agents, AI agents with full customer context and proactive capabilities are achieving 80%+ deflection rates whilst simultaneously improving satisfaction scores—as demonstrated by platforms like Decagon, where clients report doubled Net Promoter Scores and 60% cost reductions. The strategic shift you need to prepare for isn't incremental automation but a wholesale transformation of the customer relationship from episodic, reactive support into continuous, personalised engagement that blurs the line between support and commerce, fundamentally changing how your organisation interfaces with customers.