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Amazon Connect Is Now Amazon Connect Customer – The Name Change Is Only Part of the Story

AWS has officially rebranded Amazon Connect, its flagship contact center platform, as Amazon Connect Customer. The rename is part of a wider repositioning that sees Amazon Connect expand from a single product into a family of four agentic AI solutions: Amazon Connect Customer (customer engagement) A

• Amazon Connect Is Now Amazon Connect Customer – The Name Change Is Only Part of the Story

  CX Today 29 Apr 2026

  AWS has officially rebranded Amazon Connect, its flagship contact center platform, as Amazon Connect Customer. The rename is part of a wider repositioning that sees Amazon Connect expand from a single product into a family of four agentic AI solutions: Amazon Connect Customer (customer engagement) A

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