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Are Brands Finally Listening to Social Media Customers?

31 Jul 2026 1 source

Francesca Roche sits down with Grace Putney, Director of Client Success at ICUC, to examine why social media community management is becoming a bigger customer experience challenge as brands process expanding volumes of customer data. New ICUC data shows that 46% of brand-to-consumer social interact

Sources

Are Brands Finally Listening to Social Media Customers?

CX Today 31 Jul 2026

Francesca Roche sits down with Grace Putney, Director of Client Success at ICUC, to examine why social media community management is becoming a bigger customer experience challenge as brands process expanding volumes of customer data. New ICUC data shows that 46% of brand-to-consumer social interact