← Back to news

Benioff Rejects SaaS-pocalypse Fears as AI Reshapes Enterprise Software

Marc Benioff believes that AI will increase the value of Salesforce, rather than reduce it. Speaking to the Wall Street Journal, the Salesforce CEO spoke out against investor concerns that AI could destroy enterprise software companies, pushing back on the possible “SaaS-pocalypse” idea. This refl

• Benioff Rejects SaaS-pocalypse Fears as AI Reshapes Enterprise Software

  CX Today 22 Apr 2026

  Marc Benioff believes that AI will increase the value of Salesforce, rather than reduce it. Speaking to the Wall Street Journal, the Salesforce CEO spoke out against investor concerns that AI could destroy enterprise software companies, pushing back on the possible “SaaS-pocalypse” idea. This refl

• Enterprise AI organisations struggle with reality alignment, not coverage gaps
  3 sources 23 Jul 2026
• How to Justify AI Investments to Your CFO, According to Zendesk
  1 source 24 Jul 2026
• NiCE expands RingCentral partnership with AI focus
  1 source 23 Jul 2026
• Why Cognition bought Poke: AI personality is becoming a competitive advantage
  1 source 24 Jul 2026
• How to Justify AI Investments to Your CFO, According to Zendesk
  1 source 24 Jul 2026