BMW is shifting into a higher gear to deliver data-driven customer experience, with a new initiative that uses vehicle data captured directly from customer cars to improve safety systems and personalize driving technology. The move signals a broader shift in the use of technology in automotive custo
BMW is shifting into a higher gear to deliver data-driven customer experience, with a new initiative that uses vehicle data captured directly from customer cars to improve safety systems and personalize driving technology. The move signals a broader shift in the use of technology in automotive custo