If there is one lesson CX leaders should take from the current AI cycle, it is this: customers do not automatically trust AI agents just because vendors say they should. The latest evidence points to a harsher reality. US customer satisfaction remains stuck at 76.9 on the ACSI, Forrester says US CX
If there is one lesson CX leaders should take from the current AI cycle, it is this: customers do not automatically trust AI agents just because vendors say they should. The latest evidence points to a harsher reality. US customer satisfaction remains stuck at 76.9 on the ACSI, Forrester says US CX