AI is giving enterprises extraordinary power to personalise customer experiences. But according to Dan Balisteri, Director of Service Transformation at KPMG, that power comes with serious risks most organisations aren’t managing well enough. The Line Between Helpful and Intrusive Personalisati
AI is giving enterprises extraordinary power to personalise customer experiences. But according to Dan Balisteri, Director of Service Transformation at KPMG, that power comes with serious risks most organisations aren’t managing well enough. The Line Between Helpful and Intrusive Personalisati