← Back to news

North America Customer Experience Market Surges on AI Investment

North America's customer experience management market is experiencing significant growth, with major vendors including Salesforce, Zendesk, Adobe, and Oracle competing to capture market share through expanded capabilities and AI-driven solutions. As a Zendesk administrator or CX leader, you should monitor how these competitive developments—particularly Adobe's new AI system for customer experience management—may influence your platform strategy and feature roadmap decisions.