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Pega’s Customer Engagement Studio Puts Governance at the Heart of Agentic Marketing

Pega has announced Customer Engagement Studio, a new agentic workspace built on top of its Customer Decision Hub (CDH) platform. The new capability promises to take marketers from brief to live, personalized campaign in minutes. Announced at PegaWorld in Las Vegas on June 8, the release provides an

• Pega’s Customer Engagement Studio Puts Governance at the Heart of Agentic Marketing

  CX Today 16 Jun 2026

  Pega has announced Customer Engagement Studio, a new agentic workspace built on top of its Customer Decision Hub (CDH) platform. The new capability promises to take marketers from brief to live, personalized campaign in minutes. Announced at PegaWorld in Las Vegas on June 8, the release provides an

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