Rob Wilkinson speaks with Mark Ashton, VP Solution Consulting CRM, EMEA at ServiceNow, about why traditional CRM is no longer enough for modern customer experience. They explore the growing gap between speed and empathy, why AI projects fail when built on weak foundations, and how disconnected front
Rob Wilkinson speaks with Mark Ashton, VP Solution Consulting CRM, EMEA at ServiceNow, about why traditional CRM is no longer enough for modern customer experience. They explore the growing gap between speed and empathy, why AI projects fail when built on weak foundations, and how disconnected front