For years, enterprises have treated customer experience transformation as a technology problem. New platforms have promised richer engagement, more channels for customers to interact with brands and better analytics on those interactions. The result was an explosion of CX tools across marketing, sal
For years, enterprises have treated customer experience transformation as a technology problem. New platforms have promised richer engagement, more channels for customers to interact with brands and better analytics on those interactions. The result was an explosion of CX tools across marketing, sal