Virgin Media O2 has issued a fraud warning after AI search tools began directing millions of users to fake customer service phone numbers, with research revealing that approximately 1 in 10 Brits blindly trust AI-generated contact numbers whilst 15 percent fail to verify legitimacy before calling. The company is deploying enhanced anti-fraud technology and urging customers to report suspicious numbers via 7726, signalling a critical gap in how your support teams must now authenticate and protect against fraudulent contact routing in customer journeys.
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