Salesforce’s acquisition of Contentful signals a fundamental shift in how enterprises must think about content, positioning it as the operational infrastructure that powers AI-driven CX. As the boundaries between digital experience platforms, CRM systems, and contact centers intertwine, the
Salesforce’s acquisition of Contentful signals a fundamental shift in how enterprises must think about content, positioning it as the operational infrastructure that powers AI-driven CX. As the boundaries between digital experience platforms, CRM systems, and contact centers intertwine, the