Proactive customer service promises a more seamless experience, enabling brands to flag delays, prevent problems, and offer assistance before customers need to ask. Yet, as more organizations use AI to interpret behavioural data and predict intent, the difference between a useful interaction and a
Proactive customer service promises a more seamless experience, enabling brands to flag delays, prevent problems, and offer assistance before customers need to ask. Yet, as more organizations use AI to interpret behavioural data and predict intent, the difference between a useful interaction and a