Francesca Roche sits down with John Golden, Chief Strategy and Marketing Officer at Coevera, to discuss how AI is changing B2B sales, why traditional CRM systems may need to evolve, and how businesses can improve customer experiences without losing the human trust that complex enterprise deals still
Francesca Roche sits down with John Golden, Chief Strategy and Marketing Officer at Coevera, to discuss how AI is changing B2B sales, why traditional CRM systems may need to evolve, and how businesses can improve customer experiences without losing the human trust that complex enterprise deals still