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Adobe Summit: Adobe Redefines Customer Experience Orchestration Vision in the Agentic AI Era with Introduction of CX Enterprise

Adobe has unveiled CX Enterprise, an end-to-end agentic AI system that orchestrates AI agents, skills and third-party integrations to automate complex customer lifecycle workflows whilst maintaining governance and auditability across your entire tech stack. The platform introduces new agents embedded in Adobe applications, a reusable agent skills catalogue, developer tools for custom implementations, and CX Enterprise Coworker—a meta-agent that coordinates multi-step campaigns toward defined business objectives—with deep interoperability across AWS, Google Cloud, Microsoft, OpenAI and other major platforms to move your organisation beyond isolated AI pilots into scalable agentic workflows.