Agentic AI is transforming customer experience delivery by embedding intelligent agents directly into production and marketing workflows, automating repetitive tasks like content creation, metadata management, and asset organisation so teams can focus on strategic storytelling and personalisation. This shift from manual, time-intensive processes to AI-assisted systems enables organisations to produce higher volumes of personalised content faster, respond more quickly to market changes, and deliver more relevant, consistent experiences across customer touchpoints. For CX leaders, this means evaluating how agentic AI can integrate into existing tools and infrastructure to scale production capabilities without disruption, whilst enabling real-time collaboration across distributed teams.
Google Cloud and Avid have announced a multi-year partnership to integrate generative and agentic AI capabilities into the media production sector. Having announced the partnership ahead of the NAB Show in Las Vegas this week, the two organizations will demonstrate their media search and metadata m
Agentic AI for marketing: Reimagine end-to-end customer experiences with AI-powered agents. Adobe for Business