HubSpot is giving AI agents direct control of its CRM systems, testing the limits of enterprise control. By opening its data and functionality via its APIs and MCP server, the company is moving toward a model where core customer experience operations could be run autonomously. It’s a bold move given
HubSpot is giving AI agents direct control of its CRM systems, testing the limits of enterprise control. By opening its data and functionality via its APIs and MCP server, the company is moving toward a model where core customer experience operations could be run autonomously. It’s a bold move given