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Salesforce Expands Formula 1 Push as VCARB Deploys Agentforce for AI-Powered Fan Engagement

Salesforce has expanded its relationship with Formula 1 through a new partnership with Visa Cash App Racing Bulls (VCARB), which will deploy Agentforce 360 to personalize fan engagement, support VIP hospitality and connect team operations. The agreement will see VCARB use Salesforce’s agentic AI por

• Salesforce Expands Formula 1 Push as VCARB Deploys Agentforce for AI-Powered Fan Engagement

  CX Today 23 Jun 2026

  Salesforce has expanded its relationship with Formula 1 through a new partnership with Visa Cash App Racing Bulls (VCARB), which will deploy Agentforce 360 to personalize fan engagement, support VIP hospitality and connect team operations. The agreement will see VCARB use Salesforce’s agentic AI por

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