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Data quality grading emerges as key to agentic AI reliability

Data quality is now the critical foundation for agentic AI reliability in contact centres—outdated, duplicated or misplaced data will cause agent failures regardless of model sophistication. To operationalise agentic workflows at scale, you need to inventory your data assets, grade their quality and freshness continuously, move away from impersonation-based access patterns towards role-based identity management for agents, and establish cross-functional accountability between data, security, IT and business teams, with executive oversight to ensure agents can access trusted, real-time context exactly when needed.